19 May 2008

Have Shell Service Stations changed their signs?

19 May 2008 | By aronde

Have been away from Canberra a little while but went to fill up on my return yesterday at the local Shell. It was not until I left that I noticed the price in the red LED lights is the price of the discounted ethanol blend where as I expected it to be the price of discounted ‘normal’ unleaded (which I use). Has this always been the case? Have they changed the signs when I was not looking?And if they have changed them is this just a marketing ploy to get people in the driveway as ethanol blend is already cheaper then the unleaded price anyway?

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aronde7:30 pm 22 May 08

Looks like we were not the only ones caught out. A Current Affair just had a story on the substitution of the E10 discount price for the normal unleaded discount price on the red LED display. Shell says there is no intention to mislead – only to promote the E10!!

ant8:22 pm 19 May 08

Manuka servo has been doing it for a while, I was puzzled by it at first. Also, on Cheap Day they often had the PULP and Ethanol rot-gut nozzles with “out of order” signs on.

fabforty6:08 pm 19 May 08

Yes, Aronde, this is relatively new. I got caught by my local Shell last week when I realised the price shown on my “normal” unleaded pump was not the same as the “red LED” price that I came in for. You will also find that the discounted ethanol brand is only available at one or two pumps.