17 January 2026

Canberra’s once-a-year cash cow and the cost of complacency

| By Louise Davies
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vehicle at Summernats

Summernats once again delivered four days of high-octane excitement earlier this month. Photo: Supplied.

It is difficult to explain to anyone outside the ACT just how absurd Canberra’s approach to economic stimulus and public safety has become – yet Summernats remains the clearest, loudest example.

Summernats is, by the ACT Government’s own admission, Canberra’s single biggest annual money maker. Once a year, for three days, the city fills its hotels, bars, short-stay accommodation and carparks.

Hospitality booms. Cash flows. Canberra briefly remembers what a functioning entertainment economy looks like.

And then we shut it down for another 12 months.

Even more extraordinary is that this festival – built around burnout competitions and high-powered vehicles – is routinely granted exemptions from Total Fire Bans, even when the broader region is on high alert and winds are pushing up to 30 knots.

In a Territory shaped by the trauma of catastrophic bushfires, the optics alone are staggering. The risk tolerance seems to expand in direct proportion to the revenue.

Money talks — loudly.

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This contradiction becomes even harder to swallow when set against the ACT’s broader regulatory landscape.

Canberra has positioned itself as Australia’s most permissive jurisdiction on a range of issues, often without the enforcement frameworks seen elsewhere.

This includes laws around personal possession of illicit drugs, progressive and permissive laws regarding pornography and effectively allowing outlaw motorcycle gangs to openly congregate.

This is not about moral panic. It is about consistency. If the ACT Government is willing to tolerate risk, controversy and public concern, then why is that courage applied only once a year?

The predictable response to calls for a permanent entertainment precinct is that Canberra “isn’t big enough” to support one, that a Sydney-style model simply wouldn’t work here.

That argument collapses the moment reality intrudes.

At Spilt Milk just weeks ago, we ran into two people I knew from Canberra. Two. Everyone else we met had travelled here – from Goulburn, Temora, Wagga, Cooma, Wollongong, Newcastle, Nowra, Batemans Bay, Huskinson, Cowra …

They didn’t go to Sydney. They didn’t wait for Melbourne. They came to Canberra because that’s where the big act was.

That matters.

One artist. One night. Kendrick Lamar booked out every hotel room, Airbnb and alternative accommodation option across the city.

One night did that.

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Now imagine a purpose-built entertainment precinct capable of delivering that outcome not once every 12 months, but seven nights a week.

Imagine touring artists, festivals, comedy, sport, conventions and nightlife creating constant demand. Imagine booking out every hotel, every Airbnb, every caravan park – not for three days, but permanently.

Canberra doesn’t just serve its own population. It is a regional capital for southern NSW. People will travel when there is something worth travelling for. Spilt Milk proved that beyond doubt.

Instead, we wait.

We wait 12 months for Summernats.

We grant fire-ban exemptions for burnouts and fireworks.

We accept disruption, risk and controversy – because it makes money.

And then we go back to being a city that shuts down early and wonders why young people leave, why the rest of the country point and laugh at us, why tourism spikes only in bursts and why the economy flatlines outside public service hours.

The Chief Minister’s legacy will not be measured by what Canberra begrudgingly tolerates once a year. It will be defined by readily available pornography, bikie gangs, Summernats, the token display of flowers rolled out annually and, most tellingly, by what he failed to build for the other 362 days of the year.

Canberra does not need another exemption or excuse.

It needs ambition.

It needs a genuine entertainment precinct.

And it needs a government that stops pretending one chaotic weekend a year is an economic strategy.

Louise Davies is a long-time Canberra local who moved to the Capital in her 20s and hasn’t looked back.

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Canberra Resident8:08 am 23 Jan 26

Have you bothered reading the local news for even 25 seconds during the past ten months? If so, you would KNOW that a NEW THEATRE PRECINCT has been approved for construction, commending within months. Therefore, what is the point of this destructive article, blindly calling for something that is already underway? By the way, the new theatre will be built in Civic – centre of the city – because you are clearly uninformed.

Concerned Highratepayer2:11 pm 26 Jan 26

I follow local news very closely — probably too closely — which is exactly why I referenced Kendrick Lamar’s star power in the Canberra Times.
Yes, I’m aware a new theatre precinct has been approved and is commencing soon. That doesn’t automatically make broader discussion about scale, ambition, location, or cultural impact “destructive.” Approval isn’t the end of the conversation; it’s the baseline.
My point (and the article’s point) is about whether Canberra is thinking big enough and strategically enough to attract genuinely global-tier events and artists — the kind that fill hotels, restaurants, and venues city-wide. A theatre in Civic is fine. Whether it meaningfully shifts Canberra’s cultural gravity is a fair question.
Calling people “uninformed” because they’re questioning outcomes rather than approvals misses the substance of the debate entirely.

Bennett Bennett8:54 pm 20 Jan 26

This article is staggeringly illogical and narrow in outlook. The fire risk from Summernats doesn’t exist. I went to raves back in the day and appreciate lots of entertainment, and Summernats existed back then too. I’ve never been to Summernats, but Canberra shouldn’t let it go. Being narrow and snobby is Canberra’s problem. Canberra is big time on the nose in the rest of Australia already — and not without cause. Let’s not close our doors further. Literally and figuratively. Live and let live. Embrace new things. By all means though have a go at our local council because they stink. And lastly, smile.

Concerned Highratepayer10:15 pm 21 Jan 26

I wrote this article after gathering footage of a large crowd gathered on Dryandra Street in O’Connor on the Saturday night of Summernats, for burnouts, with fireworks being let off during a total fire ban. I watched a firetruck drive past twice. A police car and ambulance. I was there for an entire hour. No one came to stop it.
That poses a far more obvious risk, yet it rarely attracts the same level of outrage or scrutiny.
Summernats has been part of Canberra for decades. You don’t have to attend to see its value, and Canberra’s tendency toward snobbery only hurts the city’s reputation nationally. Live and let live, embrace new things, and by all means hold the council to account where it genuinely matters.
If anyone would like a copy of the footage, please pass on your email address.

Concerned Highratepayer11:40 pm 21 Jan 26

I wrote this article after gathering footage of a large crowd gathered on Dryandra Street in O’Connor for burnouts, with fireworks being let off during a total fire ban. I watched a firetruck drive past twice. A police car and ambulance. I was there for an entire hour. No one came to stop it.
That poses a far more obvious risk, yet it rarely attracts the same level of outrage or scrutiny.
Summernats has been part of Canberra for decades. You don’t have to attend to see its value, and Canberra’s tendency toward snobbery only hurts the city’s reputation nationally. Live and let live, embrace new things, and by all means hold the council to account where it genuinely matters.
If anyone would like a copy of the footage, please pass on your email address.

Concerned Highratepayer7:05 am 22 Jan 26

Correct. When Summernats is contained within the gates of EPIC, the risk of fire is extremely low. However, I wrote this article after gathering footage of a large crowd gathered on Dryandra Street in O’Connor for burnouts, with fireworks being let off during a total fire ban. I watched a firetruck drive past twice. A police car and ambulance. I was there for an entire hour. No one came to stop it.
That poses a far more obvious risk, yet it rarely attracts the same level of outrage or scrutiny.
Summernats has been part of Canberra for decades. You don’t have to attend to see its value, and I agree, Canberra’s tendency toward snobbery only hurts the city’s reputation nationally. We should absolutely live and let live and embrace new things, but we should also hold the government to account where it genuinely matters.
If anyone would like a copy of the footage, please pass on your email address.

Canberra Resident8:10 am 23 Jan 26

This article should not have been published. It’s blatently incorrect, biased and ill-informed. THe author clearly hasn’t bothered to read the news about the NEW theatre precinct that is currently underway. Head in the sand writing; shameful.

I grew up in Canberra and I can’t shake this feeling I had since I was a child. Canberra’s not allowed to be fun, interesting or exciting. In my experience alternative venues often shut down due to complaints, it’s a miracle Reload lasted 10yrs. I knew a student that studied Event Management and worked at NCA who confirmed this. It was worse when I read an article stating how it’s too difficult and expensive to run concerts/events in Canberra.

Janey Pocock7:51 pm 19 Jan 26

That’s a great list, Jack— and it actually proves the point many of us keep making. Canberra has all of these attractions, festivals and events… yet Summernats is still the single biggest money-maker of them all.
Despite being just one event over a few days, it outperforms the rest combined in terms of economic impact, visitors, accommodation spend and hospitality turnover. That’s not opinion — it’s been acknowledged year after year.
You can celebrate Canberra’s packed calendar and be honest about the fact that, even with all these fantastic (and far more family-friendly) events, Summernats remains the government’s cash cow.
If anything, the question isn’t “why complain?” — it’s why, with such a strong line-up of events, we’re still so reliant on Summernats to top the list.

Every state, territory and country town has major annual events and sometimes there is one that tops the list of attractions each year. There is nothing unusual about that so I really don’t know what your point is.

What is wrong with Summernats being Canberra’s No. 1 major annual tourist attraction topping the list each year?

True, Canberra has improved over the years with more events but… let’s face it, we’re a Bogan capital of a Bogan country. It’s no wonder Summernats is the most popular. It’s not something I like, I’m not happy about this but it’s true.

It’s super Bogany and attracts too many Bogans.

Graham G. Taylor9:37 pm 18 Jan 26

“[Canberra] a city that shuts down early and wonders why young people leave, why the rest of the country point and laugh at us, why tourism spikes only in bursts and why the economy flatlines outside public service hours [a city] defined by readily available pornography, bikie gangs, Summernats, the token display of flowers rolled out annually and, most tellingly, by what [the chief minister] failed to build for the other 362 days of the year.”

Do Region Media’s journalists have such a dim and antagonistic perception of Canberra!

Shame!

Yes. There’s a good reason why foreigners confuse Sydney as Australians capital city.

Sharri Markson eat ya hear out! Where in goodness name did Louise Davies come from? Maybe Ms Davies would fit in better at News Corp (Sky News, The Australian, Daily Telegraph, etc), or be a happier person if she lived in Melbourne or Sydney. What a rant! Canberra, its surround and the many events held all throughout the year compete with the best of them!

Another year and another great Summernats. And what a jam packed program! There will always be those who moan and groan about it and those who misbehave (even those airheads in cars with children) unfortunately. With 130,000 spectators through the gates and a record 3,000 entrant cars. Wow!!

Summernats is just one event in Canberra with many many others throughout the year-
The Canberra Festival of Speed, Lifeline bookfairs all year round (with booklovers and attendees from all around Australia and New Zealand), Royal Canberra Show, Multicultural Festival, Symphony in the Park (next featuring Mark Seymour from Hunters & Collectors and Canberra Symphony Orchestra), Canberra Craft Beer and Cider Festival, Handmade Canberra Market, National Folk Festival, Canberra Times Marathon Festival, Curry Festival , Candlelight Concerts (next one a tribute to Coldplay, Imagine Dragons, Beatles on Strings etc), Enlighten Festival, Canberra Balloon Spectacular, Truffle Festival, Floriade, Canberra Nara Candle Festival, Sunset Cinema (National Botanic Gardens), Football and home games (Canberra Raiders, Brumbies, GWS Giants, Canberra United and more), farmers markets etc. etc. In Murrumbateman there is the Food, Wine and Moving Festival and the Field days.

Gee would could complain about that line-up!

Ms Davies should loosen up and get out more!

Janey Pocock7:25 pm 19 Jan 26

That’s a great list — and it actually proves the point many of us keep making. Canberra has all of these attractions, festivals and events… yet Summernats is still the single biggest money-maker of them all.
Despite being just one event over a few days, it outperforms the rest combined in terms of economic impact, visitors, accommodation spend and hospitality turnover. That’s not opinion — it’s been acknowledged year after year.
You can celebrate Canberra’s packed calendar and be honest about the fact that, even with all these fantastic (and far more family-friendly) events, Summernats remains the government’s cash cow.
If anything, the question isn’t “why complain?” — it’s why, with such a strong line-up of events, we’re still so reliant on Summernats to top the list.

Maybe Janey Pocock you can do your homework and come back and tell us why Summernats keeps topping the ACT’s list of annual attractions.

The results are not something I am particularly interested in as its popularity has proved itself after its 38th year and I am sure, will be rolling on and topping the list for the next century!

But knock yourself out!

The article had a point except I thought the National Folk Festival was Canberra’s #1 event. It’s not Bogany as Summernats, doesn’t attract the dodgy element,draws in musicians from overseas, people all over Australia come to Canberra for it…

Janey Pocock7:02 pm 20 Jan 26

Nothing is wrong with Summernats. No one is arguing that. Its success is proven — 38 years, still topping the ACT’s annual attraction list, still filling hotels, still pumping money into the economy. That debate is settled.
I think the authors point is that we can do better as well, not instead.
We’ve just seen Canberra host one night of a major artist and it booked out virtually every accommodation option available. Since 2016 one night, for one or two major artists books Canberra out.
2016 Peking Duk and Flume
2017 Lorde and Vance Joy
2018 Unfortunately Childish Gambino pulled out which saw over 60% of accommodation cancelled
2019 Juice world, Illy and Tones and I
2022 Flume and Fisher
2024 Post Malone and Dom Dollar

That alone should show the demand is there! There is no logical reason Canberra couldn’t host big-ticket events multiple nights a week, across genres, year-round. Do that and businesses don’t just boom for one weekend — they boom permanently.
So, there is no need to do my homework on why Summernats tops the list. The results aren’t in doubt and frankly aren’t the issue.
Summernats has already proved its value and will likely keep doing so for decades to come.
The real question is why we stop there — and why recognising Summernats’ success seems to be used as an excuse not to expand Canberra’s ambition. It’s not a hard concept to grasp.

Well put, Janey Pocock. We should have greater ambition.

And Jack D, again, because people express a different view, that doesn’t automatically make them Liberal stooges or Murdoch devils. Do all people get divided this way in your head?

Well Janey, you ask why Summernats tops the ACT’s list of attractions and remains the government’s No. 1 cash cow. I can only guess at Summernats’ enduring popularity and why it outdoes other events. I could not be bothered doing my head in trying to understand. Maybe it has something to do with that larrikanism – burnouts, high octane energy levels or Australia’s love of football, meat pies, kangaroos and Holden cars! I am not involved in the event, just a daggy and enthusiastic spectator as it has evolved over its 38-years into a more family friendly event. I am reminded of the popularity of heavy rock bands ACDC, Jimmy Barnes and the Angels and criticisms of their courseness and musical style when they emerged all those years ago. Look at their enduring legacy! I even found myself under strange circumstances sitting next to the very charismatic Doc Neeson in a pub in Sydney a long time ago and can’t help but think he could have gone on to be a world leading scientist! Bands derided by many then, but legendary now!

Your comments that there are far more family-friendly events in Canberra probably sums it up about your thoughts on it. You are not the only one though with the critics mostly local; journalists, wowsers and those others in our community who materialise every year in the newspapers, letters pages and social media to whine and complain about these interlopers and their cars as they roll into town for this three day event, in the lead up, during and long after it has moved on!

It is up to those in the arts, entertainment and our national institutions to come up with something that will rival Summernats, and it is questionable whether they ever will.

Disclosure: Yes I am familiar with the noise levels, I live within a couple of kilometres of the event.

Vroom! Vroom!

Image what the GMC 400 could have been

Gee. What an argument devoid of ideas. Canberra has two events a year that excites the hoteliers. Summernats and Floriarde. That’s it!! Petrol heads v flower sniffers. Meanwhile, the rest of the place disappears into mediocrity. Thank you Andrew, thank you all 🙁

Again, you missed the National Folk Festival.

Zaphod Beetlebrox4:22 pm 17 Jan 26

Culture does not come in one size. I have never heard of any of the acts from the December 2025 Spilt Milk event and never was aware of its existence. Entertainment is even a broader category. When it comes to festivals, most cities have some form of specialisation – a certain genre of music, or institution that celebrates a certain form of the arts. They become famous for that. There are too many cities and too much competition for Canberra to do everything. Summernats is oddly eccentric. I have not interest in it. However, you say it is successful. That counts for someting.

Eleanor Wilson11:14 pm 19 Jan 26

Culture definitely doesn’t come in one size — and that’s exactly Louise’s point. You not knowing the acts at Spilt Milk, or even the event itself, doesn’t make it culturally invalid; it just means it’s not aimed at you. The same could be said in reverse for plenty of events others love.
Canberra doesn’t need to “do everything” for everyone, but it also doesn’t need to narrow itself to one idea of culture that feels comfortable or familiar. Cities are strongest when they have range. Summernats is eccentric, niche, loud, and yes — not everyone’s cup of tea. But it is undeniably successful, brings people from all over the country, fills hotels, restaurants and supermarkets, and injects real money into the local economy. That does count for something.
Culture isn’t only high art or personally curated taste. Sometimes it’s mass participation, sometimes it’s subculture, sometimes it’s something you’d never attend yourself. A mature city can hold all of that at once — even the parts we personally have no interest in.

In by no way is Summernats “oddly eccentric” it’s terribly mundane. If you want “oddly eccentric” bring back The Canberra Zombie Walk.

Your forgetting one important point. I live here because I don’t like Sydney or Melbourne. If you make Canberra a wanabee Sydney then I’ll leave.
We need a stable population more than we need tourists.

Yeah, nah. People are going to want to do more than go to work, go home, eat meat pies, fart and watch football. If anything we need to promote the events we have and introduce more excitement into Canberra.

Concerned Highratepayer8:15 pm 20 Jan 26

Oh Dan! I fear you’ve missed my point!
Canberra is already spread out — that’s the reality of the city — so the idea that an entertainment precinct has to be dropped into the middle of established suburbs is a false choice.

Put it in Majura, where there is ample land currently being wasted, and run the tramline straight to its front door. Problem solved.
Unless you live at IKEA, it wouldn’t impact your day-to-day life at all.
You’re also forgetting one critical thing: many of us live here because we don’t like Sydney or Melbourne. If you turn Canberra into a wannabe version of either, people like me will leave. That’s not a win.
We need a stable, liveable population far more than we need chasing tourists or trying to mimic cities we deliberately chose not to live in.

Well put, Louise. I similarly find it hard to believe that, for a Chief Minister so focused on making Canberra a cool place (his desired legacy), his government and bureaucrats lack even a modicum of insight into knowing how to get Canberra’s mojo working. Barr’s like that kid at school who arrives at a fad a few months too late, and even then, gets it wrong. A forever wannabe.

Most of his advice seems to come from yes-men and property carpet-baggers who assure him that, yes Mr Barr, a new slab of tan concrete in Civic with some groovy planter boxes is the epitome of cool. People will flock here to see it.

The Kendrick Lamar example, the original, organic, growth of Braddon and the recent development at Dairy Lane, are all examples of how cool things tend to come about without Government intervention. The best thing the government can do is create spaces where cool people can afford to thrive and get out of their way. Instead, the ACT Government is sending most small businesses and endeavours broke and then causing endless (and some might say, pointless) construction chaos. The ACT Government also has the tendency to want to micro-manage and jump on the latest “cool” thing, only to smother it. For example, the ridiculous $101 million lease variation charge on Dairy Road Stage 2, that is due to make the project unviable.

As per Louise’s argument, what the government should have done is encourage Dairy Road to do more and expand the precinct into an exciting Entertainment hub. It was already well on its way with a cool micro-brewery, a theatre, restaurants, art galleries, arty shared-workspaces, and a production studio. The land is cheap, the community there is inclusive and thriving, and Molongolo Group have a much better vision for “gentle Urbanism” than Barr’s go-to developers, Geocon. Instead, the government cruels it all and decides it’s better to put an old piano in Dickson, a ping-pong table in Civic, and plonk some op-shop furniture (at artisan prices) in Haig Park.

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